
Viruses aren’t all that fun in real life, but the story is different when it
comes to the Internet. What makes using Facebook as a launching pad for
marketing campaigns so effective is that it makes it easier for the stories
and the ads to go viral, since the website makes it so much easier for people
to share information with the other individuals in their network. With
literally just one click of a button, one person can send the news article
you’ve penned about your product to thousands of people with little waiting
time, and these individuals can in turn send that story to those in their
network. Facebook essentially puts a different twist to word-of-mouth
marketing.




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