Optimize Your Website
Original price was: €50.00.€30.00Current price is: €30.00.
Search engines are essentially a document retrieval program. They use
computer programs that follow links on the internet and catalog web pages. The
programs analyse the pages to try and figure out what the pages are about. Once
they establish the page content, that page is indexed under a keyword, or set of
keywords that relates to that page.
Some people will listen to this and think, ok well this is really basic search engine
stuff. Everyone knows that you have to have a title tag on every page. But you’ll be
amazed at how many websites that just don’t have a title tag. Just as an example, I
did a very rough poll of about 40 businesses in the UK. Out of 40 websites, only half
were doing any optimization, what so ever. And only half of those were actually
doing it right.
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