Understanding Social Media Marketing

Social media has grown at a phenomenal rate, faster than any other area of the internet. It wasn’t that many
decades ago that the ability to create content and then distribute it to the masses was limited to those with access
to television, radio, and print.
If you wanted a video, you would call a television station, which would have employed thousands of professionals
who would create, compose, and bring to air your video. If you wanted print material, you would call up a
newspaper or magazine that also had teams of writers and editors who would put together your copy and bring it
to print.