The Indispensable Almanac of Internet Marketing

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The concept of hot and cold traffic will soon become very important
to you. Simply put, people who just arrive on your website and go
away doing nothing are cold traffic. It is on no use to you. On the
other hand, the people who come on your website and take some
action that you want them to take constitute hot traffic. Needless to
say, it is hot traffic that you should be striving for.