Awber Marketing Tips
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An email list is simply a collection of email addresses. Most marketers will
also collect the person’s first name with the email address so that the email can be
personalized through automation software. ie. Instead of just saying “Hi”, you can say
“Hi, Tom!” in the emails. It’s also possible to collect information such as location or
phone numbers so you can further segment your list and market to them based on
certain criteria.
Getting people on your email list may seem difficult in the beginning. There are
strategies for making it more compelling for people to give you their email address,
such as by providing an opt-in bonus of some sort. We’ll talk more about getting
targeted and interested subscribers further in this report. For now it’s important that
you understand you need to offer high value to potential subscribers.
Now, let’s talk about why building an email list might be one of the smartest
investments of your time.
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