
Along those same lines, having some of the “face” behind your business come through on your page is a good thing. There is a balance that you have to achieve between letting your customers see the real you and providing too much info. The brutal truth of business is that your customers really don’t care about you – they care about what you can do for them. But when they get to see glimpses of the person behind the business entity, it gives them reason to trust you more.





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