Hot and Viral Marketing
Original price was: €50.00.€35.00Current price is: €35.00.
Every single viral campaign begins with giving something away. Every one.
It could be an ebook, a piece of software, an instructional video, or even a
few laughs, but it has to be free. And when we say free, we mean free. Not
free with an opt-in or a free trial. It has to be really free, because you’re
going to encourage your customers to share it with their friends, and no one
wants to tell their sister she has to sign-up for your list to get the cool thing
you’re giving away.
Now that doesn’t mean you’re giving away the farm. But you do need to give
away great stuff. There’s lots of ways you can do that, while still leaving
your customers wanting more.
It goes without saying that your best target audience will be the segment
with the greatest income that is willing to spend it. But that doesn’t always
mean those with the largest incomes are the ones to target. The second half
of that equation is just as important! If you find from your reports that the
second most affluent of your customer base are the ones who return more
often, you should try and identify why this is. Do they lose or destroy the
product? Are the giving them away and if so what about this segment is
unique to drive that behavior? Either way finding out which target audience
has both the ability and willingness to purchase the greatest amount of
product is vital to knowing where to spend your efforts in marketing.
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