
The information contained could still be very valuable of course, but not
new. And so top marketers have realized that if they want to sell a product they
should put a ‘new’ slant on it. It works something like this. Author comes up with a product. Sells
product. Product gets old. Product is forgotten about by even those who
first bought it. Then someone gets a hold of it. Could even be the original author. Knows
it’s an older product, but decides to “re-vamp” it. Thus, an old forgotten
product that is still useful gets re-announced and made re-valuable, as a
new product.




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