Powerful Offline Marketing In The Internet Age
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Some of these ideas are more traditional, such as yellow pages
advertising and classified ads. Of course that doesn’t mean they
should be neglected.
Other ideas are traditional, but not used as much, or I should say not
always used as effectively as they could. Direct response marketing
and publicity are two that come to mind.
There’s a great quote: “More occurs from movement
than will ever happen from meditation and
contemplation.” And so I would strongly urge you to take
action. Don’t just read this and put it on a shelf or bury it on
your computer’s hard drive. Read it. Use it. Own it
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