The fastest and easiest way to come up with a high-value product is to interview an expert on
the subject that you want to write about. How do you get this expert to talk to you? Easy, you
ask them. After all, by using their name in your ebook, they’re getting free exposure and
publicity. Plus people are flattered when they’re asked to be interviewed, it’s a compliment on
their talents. Your interviewee will enjoy talking about their area of expertise, it’s their
passion, and they’ll love sharing it with you as long as you appear enthusiastic and gracious.
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It’s about perspective. Imagine if you’d never seen a bicycle before and then suddenly you
saw someone riding one. You’d think, wow, that’s incredible, there’s no way I can do that. But
you can. Sure it’ll take some practice and some instruction. And for the first bit, if someone
runs beside you – that would make it easier. That’s what this ebook is, it’s that first help you
need to be on your way. Writing something that’s marketable is possible and you can learn
how. It’s just like riding a bike.
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