The Speedy Guide to Web Copywriting
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Along with making the site stand out a litle more, creating original copy also makes it
possible to use keywords to the best advantage. This can also help to push the ranking
up a few more notches in search engines.
Strategically placing keywords that are part of common searches online help to improve
the chances of showing up in the top ten results. Higher rankings mean more visitors. If
the purpose of the site is to market an idea or product, this is a very good thing.
Mind mapping is a valuable tool when it comes to creativing effective sales copy. While
not everyone is familiar with the concept of a mind map, chances are you have seen the
approach used to great effect.
Essentially, mind mapping is the presentation of a collection of ideas, concepts, or words
that all relate to some type of central understanding. When it comes to applying this
approach to the flow of your sales copy, mind mapping can provide some interesting and
unique ways to identify benefits of your product that will attract the right consumer
market. Here are some ideas of how to use the mind mapping approach.
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