The Indispensable Almanac of Internet Marketing
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The concept of hot and cold traffic will soon become very important
to you. Simply put, people who just arrive on your website and go
away doing nothing are cold traffic. It is on no use to you. On the
other hand, the people who come on your website and take some
action that you want them to take constitute hot traffic. Needless to
say, it is hot traffic that you should be striving for.
Hot traffic comes on your website through some targeted methods.
They might have arrived because of some of your efforts such as
blogging or article marketing, which we shall discuss later. Naturally,
these are the people who mean the most for you in terms of business
prospects. They come to your website with some expectation, so you
can hope for some business from them too.
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