MLM Tips To Success
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Multi-level Marketing, or MLM, is a marketing strategy which creates a down line of distributors and a
hierarchy of multiple levels of compensation. The sales force is compensated not only for their own
sales but also for the sales of the people they help recruit. Firms, having a large product base, often
cannot employ equivalent sales force; and believe they would be better off without the traditional
approach. Hence, they implement MLM to survive competition from multi-nationals.
MLM is also known as Network Marketing because it utilizes a network of individual customers to hit
other potential customers. In other words, every individual customer serves as a sales representative.
An MLM opportunity, having a wide-spread network, brings greater growth prospects as members
become eager to introduce more people. Furthermore, those present higher up in the network are
encouraged to share their experiences with those subordinating them. This is because improvements in
the performance of new entrants and subordinates will result in higher profits for the seniors.
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