Making Sense of Google Adsense

Advertisements should be geared towards the frame of thought a sites content
will be about; for example, it would not be very effective to have an ad for wasp
and hornet killer on a site that is all about after market tuning kits and parts for
import vehicles. A person who is looking for things to make their car faster or
look better is most likely not going to care if they can get a great insecticide at a
very reasonable price; hence this is an ineffective ad, it might as well not even be
there. Now, if you take that same ad for a spray can of wasp and hornet killer
with a 25 foot range, and place that on a gardening, home improvement, do-ityourself project kind of website, the people looking at those pages are more likely
to be in a frame of mind where clicking on that ad makes sense. “Hmm, I’m
going to be working on the deck the weekend and I have noticed a few wasps
nests around, I should probably check out this ad.”