List Building From Scratch
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You might wonder why it’s a good idea to build a list. After all, it probably
seems like a lot of work to find prospects, get them to accept emails from
you, and find new things to send out to them on a regular basis.
You might also think it will take a lot of hard work to get people to buy. You
know that you can’t just send them low-grade content and expect them to
buy simply because you sent them an email.
No matter how good your opt-in page is, it won’t matter if no one else it.
And it also won’t matter if only untargeted, low-quality traffic sees it. This
leaves you with a problem: you have to figure out how to drive a great deal
of high-quality traffic to your site.
Fortunately, there are many ways in which you can do this. The ways I’ve
listed are by no means exhaustive, but for many, these channels are all
they have needed in order to build large, successful, profitable lists. In
chapter 9, I’ll give you shorter descriptions of the many, many options you
have.
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