Facebook Nation
Original price was: €50.00.€25.00Current price is: €25.00.
An estimated 50 percent of active Facebook users take the time to log into Facebook each and
every day. That’s some 200 million people coming to this site daily.
The amount of time people spend on Facebook means there is an advertising goldmine waiting
for you. Just think of all the new people you could expose your brand to with very little effort.
Facebook isn’t a site that people login to and leave right away. As of July 2011 an estimated 700
billion minutes are spent by users on the site each and every month. This means a lot of time
clicking through pages and gaining exposure to ads and plenty of other materials.
We’ve already skirted around this by discussing the Beacon fiasco. Facebook has been criticized
heavily for privacy infractions; not all of which are now corrected.4
The truth is, privacy is something you can’t take for granted in any area of the internet, these
days. Nor can you be responsible for people who don’t take the time to check privacy settings on
public sites, or take the time to institute any parameters they wish to set.
As long as you too create your Facebook groups, events, pages and ads in good faith, taking care
to follow ethical and sensible practices (and pick your categories and target viewers carefully,
after proper research) yours won’t be one of the business to suffer from any lawsuits.
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