
Most e-book authors offer a cash back guarantee if someone is not satisfied with their purchase.
This is yet another marketing ploy. Most people will not take you up on this offer, even if they
are not satisfied. Most people are just too lazy to actually ask for their money back.
The cash back guarantee is only good for a limited time. The shorter the better. You do not
want to be giving someone money back after a year. The cash back guarantee is usually good for
at least a week and no more than a month.




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