The marketing plan should address the short term (which is one to twelve months) as
well as the long term (which is over twelve months).
It should outline the major goals of the year while also analyzing the mechanics
necessary to meet those goals, bringing together the short term actions with the long
term goals. It is good to think beyond the upcoming year and include the next few years
in your planning.
Create a Successful Marketing Plan
Original price was: €50.00.€26.00Current price is: €26.00.
Marketing plans are an imperative part of starting any business. They are used as a
blueprint for mapping out the manner in which you will be able to achieve your business
goals.
A marketing plan is not only necessary for new businesses, as it can be used to help
existing programs incorporate the strengths their company currently enjoys in an effort
to implement necessary changes or improvements.
A marketing plan can be implemented for a new product or service in which case it is
meant to pull together all of the needed elements for an effective marketing start. It is
important to have a marketing plan so that you can determine where you are, where you
are headed, and how you will get there. It is especially important to have a marketing
plan so that you can submit it for things such as loan considerations.
As a whole, you should see your marketing plan as a process for which you have a
team whole goal is keeping it simple, developing a time-frame, providing feedback,
implementing necessary revisions, and remaining consistent with the mission
statement.
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