
Article marketing is a form of online marketing that companies incorporate to advertise products and
services to the potential market. The term article marketing is not novel to us, although its form has
been changed prominently. Traditionally article marketing was done through print media as it was the
only medium of mass communication. Companies or businesses in an effort to increase their customer
base used to supply useful content in the form of an article to leading newspapers free of charge.
Newspapers in turn publish these articles and in return prints the companies contact information with
the article. For example visa consultants may submit an article on the latest visa regulations and
newspaper might publish this article with the name and contact information of the visa consultants.
Hence it is a win-win situation for both the players.





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