Adsense Money Machine
Original price was: €50.00.€26.00Current price is: €26.00.
Internet advertising has exceeded all expectations. The technology keeps
advancing, and the popularity and ubiquity of the medium is incredible. Most
companies can benefit from the Internet because it allows the chance to reach a
global audience at never-before-possible speeds, with many kinds of filters to
make sure the right audience sees the right message, and costs that are often
surprisingly low. But many businesses make money online in ways that have
very little to do with their own actual business, but with systems that connect
various companies and offerings together.
Google AdSense is an ad-serving program that places ads that “make sense” –
specifically, that make sense based on relevant content, and assumptions about
who might be interested in that content. AdSense is an application of the broader
concept of Contextual Marketing. Contextual Marketing is just what it sounds like.
On a website about custom cars, you might have an ad for fancy wheels or car
care kits. On a website about off-roading, you might have an ad for durable truck
tires or spotlight rigs. A hockey site might advertise hockey sticks…and a tennis
site, tennis shoes. Contextual Marketing just means aligning the ad serving with
the context/nature of the website and its audience, the same way like items are
grouped in a store. And the “context” can be cut much finer than website level, it
can be page level, article level, and so on, so the ads always match the material
they are appearing near, and thus, appeal to the interest of the reader/buyer at
any given moment.
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