My Facebook Formula

Social media sites have redefined the concept of globalization, which
was the „in‟ word two decades ago for large corporations. Unfortunately
for the latter, the current globalization concept has allowed businesses of
all sizes to tap the benefits of being present in a wide number of markets.
This is because the internet has become a business channel that is
practically free and companies are no longer required to make massive
investments in building an offline, local presence in whichever market
they choose to expand into. In fact, why expand into a single
geographical market, when one can access the world with a few clicks of
the mouse?