
Many people are also afraid of making people angry by sending them newsletters. They are also afraid of being accused of sending spam. Well, this is where the “opt-in” part comes in. You are asking people for permission to market to them by having them fill out the form. If they know that they will be getting a monthly newsletter when they put in their information, then you are free to market and email to them. Now, you do need to be sure to include an unsubscribe option at the bottom of your newsletters in case people decide they don’t want to receive it anymore.





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