Niche Market Research
Original price was: €50.00.€37.00Current price is: €37.00.
Every business wants to be recognized by the product or
service it sells. The primary goal is that the product becomes at the top
of the customer’s list as a preferred brand for a specific category. With
the cutthroat competition around, every business struggles very hard to
get into this position. The existence of the competition does not warrant
any security for businesses which have already achieved this goal
either.
Big and small businesses alike can benefit in the strategy as posed by
niche marketing. It is because through niche marketing, products can
cater to a specific customer segment that has never been attended to
by other products under the same category. As such, even there are big
businesses that do the same function as a newcomer’s product or
service, by building a niche for this product or service, it can be the first
product or service in mind of people being targeted in the niche
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