Offline Marketing Statics
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We’re currently in the Information Age – an era where information is shared
among people almost at the speed of light. This, of course, was made possibly
through the Internet. As more and more people are getting online, online
marketing has reached a level in a way that marketers from decades ago can
only ever dream of. With that in mind, many marketers have used the Internet as
a powerful medium to market their products and services that they completely
shelved the notion of using the ever reliable method of offline marketing.
Most people are more likely to trust products that they have seen offline. This is
pretty understandable if you take into account the amount of scams that have
proliferated over the Internet. Offline advertisements also seem to give a more
“tangible” effect on people, since they are more traceable to something that is
deeply rooted in reality. This is not to say that online ads are a figment of our
imagination, but you have to admit that the companies that turn up offline ads
have a more profound sense of accountability since you can directly contact the
TV stations, radio stations, or the publishing house that have agreed to display
those ads.
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